CAPE TOWN - When it comes to hair, women in Cape Town are more vain than those in Johannesburg and Durban.
A survey by Plus94 Research shows that Capetonian women are more concerned about their hair and the role it plays in their self-esteem than their Johannesburg and Durban counterparts.
Sixty percent of Capetonian women surveyed believed healthy hair boosted their self-confidence and attracted attention from males, compared to 58 percent in Durban and 46 percent in Johannesburg.
Almost 40 percent of the women polled said they were showing signs of early hair loss which had impacted negatively on their self-confidence.
Marcelle Kloepping, from the German cosmeceutical company the Doctor Wolff Group, says scientists and leading world expert on hair loss will visit these three cities this month to present research on hair loss.
“It affects their self-image and their self-confidence. These are really strong factors because women would love to have full and healthy hair for their lifetime.”
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