Dyson hair dryer review

Dyson's first ever hair dryer comes packaged like a MacBook in a smooth white box. It smells like a new phone, all fresh plastic and peel-away film to protect its matte patina.

"Hello. And welcome to your new hair dryer," a note says.

It doesn't look like any other dryer. For one thing there's a big hole down the middle.

Dyson founder James Dyson unveils the Supersonic dryer to Japanese media earlier this year. Photo: Supplied

And it looks kind of like a giant electrified fruit loop on a stick, or a mallet made by aliens.

It sports the kind of buttons found on modern stereos.

Three styling attachments – a "smoothing nozzle", a "styling concentrator" and a diffuser – all snap on magnetically. Cute.

Dyson hails the Supersonic as a major ergonomic improvement. Photo: Isak Tiner / The New York Times

Dyson talks up the dryer's relative quietness. I still found the "digital motor" quite loud, but higher pitched than the lowish whir of a regular dryer.

Think of a Dyson "Airblade" hand dryer compared with an old bulky one.

Inside, a microprocessor monitors temperatures 20 times a second to "help prevent extreme heat damage", while negative ions reduce static, Dyson says.

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